Many teens undergo wisdom teeth extraction before heading to college. Parents are faced
with the decision of selecting an oral surgeon. Very few teens, however, get the opportunity to be
on the other side of the dental care industry-promoting the services of a dental surgeon to other teens and their parents.
That’s exactly what happened at South Forsyth High School. Students, primarily freshmen enrolled in marketing principles classes, created new branding and promotions for the Oral, Facial, and Implant Surgery Center located in Cumming.
Working in teams, marketing students spent several weeks creating branding colors, magazine ads, direct mail pieces,
social media strategies, and other promotional plans. Kay Rector, marketing director for the surgery center, visited the school to listen to the students pitch their ideas. Finalists in various design categories were then selected by Ms. Rector, oral surgeon,
Dr.Joseph Ducksworth, and office staff. Additional voting took place on the Oral, Facial, and Implant Surgery Center’s Facebook page. Certificates were awarded to the student winners in an awards ceremony at Cheeky’s Mexican Grill on May 16th.
Ninth grader, Isabel Hui, found the project exciting knowing that the oral surgery practice plans to use some of the winners’
marketing ideas in future advertising campaigns.
“My favorite part of the experience was going through the process that real marketers use when creating campaigns. We used the same thought process and even the same software. Knowing that marketing is something I want to pursue as a
career, this assignment gave me valuable insight into what the work atmosphere is like,” she reflected.
“We would like to thank the Oral, Facial & Implant Surgery Center for allowing our students to experience the skill sets and job
responsibilities of marketing professionals. Our students worked hard on their projects”, states marketing teacher, Dr. Nancy Ruff. Always looking for ways to connect with the community, Dr. Ducksworth added, “The Oral, Facial & Implant Surgery Center is incredibly proud of the students who participated in the project. The students’ marketing talents were truly impressive. This real-world marketing project gave us the opportunity to engage with bright, creative, and achievement-focused marketing students at South Forsyth High School. We hope this opportunity inspired the students to pursue a career in marketing.”
Student winners are
Best Branding Colors
Best Magazine Ad
Best Direct Mail
Best Event Poster
Best Referral Contest Flyer
Best Event Idea
Best T-shirt Design
Best Social Media
Best Presentation Board
Best Prepared for